I ran across this arti­cle this morn­ing and have to share. It hits the nail on the head. There is a large per­cent­age of the pop­u­la­tion that does­n’t know the dif­fer­ence (and a few design­ers I’ve run across that don’t seem to get it either). Most peo­ple don’t under­stand that we are, first and fore­most, prob­lem solvers. Not on some mis­sion to ‘leave our mark’ with every job we take on. It’s about pre­sent­ing the best solu­tion in each indi­vid­ual case for each indi­vid­ual client.

If you’re unsure whether or not you know the dif­fer­ence, please take a minute to read this short article…

Your design­ers are not artists and you need to stop think­ing that way.